Paris, 12 February 2026 – Cadillac marks a defining milestone in its European journey with a high-profile brand moment in Paris, underscoring its long-term ambition, investment and commitment to the region.

Following the global unveiling of its new Formula 1® race livery in the United States on 8 February, Cadillac brings this moment to Europe for the very first time. The striking white and black scheme will be used by the American squad throughout 2026, when it makes its much‑anticipated debut in Formula 1® as the sport’s 11th team. More than a reveal, the activation symbolizes Cadillac’s global scale, competitiveness and confidence as the brand continues to build momentum across European markets.

From 10 February onwards, the Cadillac City Paris store will showcase the static show car with the official livery throughout the week. Paris becomes the first location outside the U.S. - and ahead of on-track testing in Bahrain - where European fans can see the car’s proportions and team colors up close. It also reflects Cadillac’s commitment to Europe as a critical region for long-term growth, relevance, and brand credibility.

“I am so proud to be part of this historic moment, right in the heart of Europe,”said Jean-Pierre Diernaz, Interim Managing Director and CMO, GM Europe.

“This is far more than a single activation. It is a clear statement of Cadillac’s ambition and long-term commitment to Europe as we continue to grow the brand with purpose, credibility and confidence - supported by a strong all-electric portfolio, from LYRIQ and LYRIQ-V to OPTIQ and VISTIQ, designed to give customers an EV for every lifestyle.”

Europe at the Heart of Cadillac’s Growth Strategy

Europe holds a unique place in Cadillac’s global strategy. As the birthplace of Formula 1®, the region carries deep cultural, emotional and historical significance - and remains one of the world’s most dynamic and competitive automotive markets.

With ten European races on the F1® calendar this year, Cadillac looks forward to engaging fans market by market and strengthening awareness across the region. Paris carries a particular symbolic value. France was Cadillac’s second European market to launch after Switzerland and continues to play a key role in the brand’s expansion.

There is also a deep cultural connection between Cadillac and France - rooted in design, craftsmanship, creativity and innovation. This interplay between American heritage and European design sensibility remains a defining element of Cadillac’ identity in Europe.

Performance with Real Customer Benefit

Cadillac’s commitment to excellence extends well beyond motorsport. The same principles that define performance on the track - precision engineering, advanced technology and relentless innovation – shape Cadillac’s vehicles for everyday driving.

This is exemplified by the LYRIQ-V, the most powerful series-production Cadillac ever. Drawing on insights from Cadillac’s motorsports experience, LYRIQ-V translates performance learnings into tangible customer benefits, including enhanced driving dynamics, advanced thermal management and software-driven responsiveness.

Alongside LYRIQ-V, Cadillac’s European EV portfolio now includes LYRIQ, OPTIQ and VISTIQ, forming a four-vehicle lineup designed to meet a broad range of lifestyles and expectations. Together, they showcase Cadillac’s approach to electrification - combining performance, design and innovation.

Whether on the track or on the road, Cadillac follows the same philosophy: uniting performance, design and engineering excellence, grounded in the brand’s authentic heritage.