Cadillac LYRIQ now in St. Moritz

from Koenraad Verheyen, Roadshow Manager

2023-12-08


LYRIQ goes St. Moritz! The beautiful town in the snow-capped mountains in the Swiss Alps now has a new attraction: The mobile Cadillac showroom is in St. Moritz until January 9 2024 and customers get the opportunity to experience the brand first-hand through test drives. The mobile unit will be next to Hotel Kempinski Palace St. Moritz at Via San Gian 23.

St. Moritz is one of the finest examples of winter tourism and along with art, culture, amazing restaurants, you can get anything you could ask for there.

St. Moritz is the perfect environment for the Cadillac LYRIQ as this EV shows also excellent performance in icy cold winter weather: As communicated earlier, Cadillac LYRIQ is particularly suitable for winter drives as this EV is built on GM’s battery platform which has excellent durability in winter and in snowy conditions.

About the Cadillac LYRIQ EV

The LYRIQ is a high-performance luxury experience with the latest automotive technology – in an all-new electric vehicle package. LYRIQ is the embodiment of iconic Cadillac innovation and is designed to set new standards for the premium electric vehicle experience with leading features and technologies.

A 12-module, 102 kilowatt-hour battery pack and two drive units will deliver a GM-estimated 530 km of range on a full charge and 528 hp. You can find further info here.

Customers in Switzerland can order the Cadillac LYRIQ EV online at Cadillac.com since October 2023 or experience the EV at its Experience Center at the Bahnhofstrasse in Zurich.

The opening hours to experience the Cadillac LYRIQ and to book test drives are as follows:

Tuesday-Saturday, 9am-5pm
Sunday and Monday: closed

Exceptional opening on Sunday December 10 2023, 9am-5pm

The Cadillac Mobile Unit will be until January 9 2024 at St. Moritz.


SPECIAL HAPPENING

Friday, December 15 2023: Please join us at the Cadillac Mobile Unit from 4-7pm for the Cadillac Après-Ski-Happening with music, drinks and electrifying energy!

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