As we continue our European journey in Switzerland, Sweden, Germany and France, we’re thrilled to announce the grand opening of our new, flagship experience centre in the city of Paris: Cadillac City.  

Located opposite Opéra Garnier, Cadillac City Paris welcomes locals and visitors from around the world to connect with our iconic brand, and to experience our vision of an electrified future. It has been carefully designed to spotlight our bold and innovative EV range, encourage meaningful connections with customers, and to champion our roots, which, of course, have more than just a passing homage to French history and culture.

For anyone curious to learn about Cadillac or the future of electrification, come and say ‘hello’ and book your test drives here.

Living the electric dream

Cadillac City Paris mirrors the heritage and iconicity of the Cadillac brand and leans into the modern world of its all-electric portfolio.

As you enter the gates, you walk through a long corridor that immerses you in the world of Cadillac by evoking the brand’s connection to music and films and showcasing its deep dedication to design. A long imposing entryway welcomes guests into a bright conservatory before leading them into the luxurious, contemporary world of Cadillac – classic yet modern at the same time. The expressive Cadillac LYRIQ and the stylish OPTIQ, which debuted in Paris today, are the undoubted stars of the space, and adorn the ground floor. Surrounding these visually stunning centrepieces are large-format, digital screens displaying rich European landscapes that serve as the perfect backdrop. 

Customers can design their own journey in the store and discover the vehicles on their own through the digital information serendipitously displayed across the space. They can also speak to Cadillac store ambassadors who can walk through the cars in detail and point out its most interesting features. 

Designed with our customers in mind

When designing the layout of the store, the customer experience was always paramount. While the ground floor was designed for product discovery, the mezzanine floor is the place for one-on-one conversations, customization of vehicles and family consultations before making that final decision. The floor is broken up into lounge areas, a private consultation room and a play area, with automotive-themed digital games to keep children entertained.

The mezzanine will also be adorned by a scaled LYRIQ clay model that provides highlights its bold lines and sculptured silhouette.

Championing heritage

Cadillac is indelibly linked to French culture and heritage, so it was only natural that we opened our flagship Cadillac City experience centre in the heart of Paris

said Jaclyn McQuaid, President and Managing Director, General Motors, Europe.

The Cadillac brand has been around for over a century. Although the brand has evolved over time, our commitment to bold innovative design has been resolute.

The history of our new home in Paris also mirrors the heritage of the iconic Cadillac brand. Designed by renowned French architect Charles Rohault de Fleury in 1860, he was responsible for constructing 26 Parisian buildings in the Opera district which today are an architectural landmark and the origin of the Parisian identity Haussmannian style. The space brings together style and function in perfect harmony reflecting the Cadillac ethos of blending design and technology to create a superior driving experience.   

Cadillac City Paris is symbolic of our ambition in Paris, which is to support in the zero-emissions future while upholding our dedication to craftsmanship, design and innovation.

Cadillac City Paris will be open from Monday to Saturday from 10 am to 7pm with extended hours on Thursday when it will remain open till 9 pm.  We can’t wait to meet you, so come visit us at 7 Rue Meyerbeer. And, if you are interested in test driving Cadillac EVs, you can book an appointment at Cadillac City, Paris.

Contact

GM Europe Communications
media.eur@gm.com