With the Cadillac LYRIQ hitting European roads this summer, we have been looking for ways to showcase the spirit of innovation and performance of the vehicle, as well as our commitment to electrification. After a meeting with the EF Pro Cycling team earlier this year, we were presented with an opportunity to do just that. Naturally, we accepted.

We are proud to announce that the all-new Cadillac LYRIQ will be the first-ever electric vehicle (EV) to serve the EF Pro Cycling teams as in-race support cars during the most demanding, biggest bike races on the planet: the men’s and women’s Tours de France. The cars will trail the peloton on every stage, through the mountains and across northern Italy and France in the men’s race and from Rotterdam to Belgium and into France for the women’s, ushering in a new era of sustainable support for the iconic team.

From Spectator to Participant

For years, we have watched the race from afar, and marveled at the brutal choreography of athleticism and endurance played out against the breathtaking backdrop of the French countryside. And now we have the chance to be a “rookie” on the route and to tackle one of the most challenging tracks that few electric vehicles have done before. 

We could not be more thrilled to be partnering with EF Pro Cycling on this journey. We’re especially proud that we get to carry essential equipment for the team, including eight bikes atop a roof rack and other critical gear. This aligns with GM’s broader societal mission to show the world that sustainable driving is suited for all types of journeys, from in- town errands to Europe’s great mountain passes.

The LYRIQ: A Command Center on Four Wheels

The LYRIQ will be following the EF Education-EasyPost team through the entire 3,492 kms of racing, every day, from start to finish lines. It will be a command center on four wheels, a quiet retreat for strategy and planning, and a lifeline for the racers on the road. 

The LYRIQ's spacious interior will provide crucial support for the team’s directors, who strategize via radios with riders and provide food and water out the windows. The LYRIQ will offer a comfortable and technologically advanced environment to manage the chaos of the Tour. The vehicle’s studio-like atmosphere will provide a quiet space for strategic thinking. The extended range and fast-charging capabilities will ensure the LYRIQ can keep pace with the demands of the team. The LYRIQ’s next act comes as the in-race support car at the women’s race, helping the dynamic women of EF-Oatly-Cannondale to success.

But the impact goes beyond functionality. The LYRIQ's sleek design, with its signature lighting and luxurious materials, will be a head-turner on the route. Like the bright pink jerseys of the team, it's a statement piece, a symbol of Cadillac's commitment to a world of zero emissions.

Cadillac and EF Pro Cycling: The Perfect Match

There's a reason why the Cadillac-EF Pro Cycling partnership works: we both have a passion for making a statement, aren’t afraid of making bold choices, and our histories are filled with groundbreaking innovations. In addition, the LYRIQ perfectly embodies the spirit of the EF Pro Cycling – a relentless pursuit for progress and exhilarating performance. By partnering with this legendary team – one that has millions of fans around the world – Cadillac is sending a powerful message. The future of transportation is electric, and it's here to stay.

Stay Tuned: Follow The Electrifying Journey

The races are a global spectacle, watched by millions around the world. We invite you to follow along as the Cadillac LYRIQ makes history and scales new heights. Throughout the races, we'll be sharing exclusive content that brings you closer to the action. Follow us on social media to see behind-the-scenes footage of the LYRIQ in action, witness the breathtaking beauty of the race route, and get insights from the world of professional cycling.

Follow @cadillaceurope, @efprocycling and @ef.oatly and #tourdefrance on Instagram, TikTok, LinkedIn, Threads, Facebook, and YouTube.

And don’t forget to spot the LYRIQ on EF Pro Cycling’s exclusive YouTube channel.