Electric Connections: Expanding our ecosystem in Germany to create a seamless customer experience

Electric Connections: Expanding our ecosystem in Germany to create a seamless customer experience

By Pere Brugal, President and Managing Director, General Motors Europe

2024-09-26


Cadillac electric vehicles do more than just turn heads—they're engineered to elevate your entire driving experience. With cutting-edge technology, exceptional performance, and sleek design, Cadillac sets the standard for what luxury driving should be.

Innovation and Style in Motion
The Cadillac LYRIQ exemplifies this brand promise. Its bold design makes a striking statement, while its high-performance capabilities and intuitive, user-friendly technology ensure that every drive is as easy, safe, and fun as possible. View LYRIQ specs here.

A Customer Experience Like No Other
A premium vehicle is just the start. At Cadillac, we go further to create experiences that make choosing and owning a Cadillac effortless and rewarding. From our new experience centers and expanded service network, through to the launch of our new Cadillac Charge app, we’re committed to enhancing every part of your journey. Let’s start with some exciting developments in Germany…

Discover Cadillac at Our New Experience Centers in Frankfurt and Hamburg
While online shopping offers convenience, there’s nothing quite like experiencing a Cadillac firsthand. Our new Cadillac City experience centers in Frankfurt and Hamburg let you do just that.

As we’ve shown from the success of our Cadillac City experience centers in Paris and Zurich, these aren’t merely showrooms—they're immersive environments where you can explore our latest models, receive personalized advice from expert Cadillac City Guides, and experience first-hand what makes the Cadillac brand truly unique. We’re thrilled to be bringing this immersive experience to our German customers.

Check us out at:

  • Cadillac City Frankfurt – Goetheplatz 5-7, 60313 Frankfurt am Main,
    open to the public from, Friday, September 27
  • Cadillac City Hamburg – Poststraße 6, 20354 Hamburg,
    open to the public from Friday, October 11

Whether you're just exploring or ready to buy, Cadillac City offers a welcoming space to connect with Cadillac. You can book your test drive here, and also check out other locations where you can catch our mobile, test-drive units.

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Tailored Solutions for Business Customers
For our business customers, Cadillac’s new Business Elite Program provides comprehensive, premium service from start to finish. Our current trusted partners—Autohaus Gunther, Jacobs Sportscars GmbH, Autohaus Ulmen, and Autohaus Wiens—will handle every step of your journey, from ordering your Cadillac fleet to maintaining and even remarketing your vehicles. We plan on growing this network so that people not only have easy access to our vehicles but wherever needed can receive end-to-end services.

A Growing Service Network That Has You Covered
We understand that owning a Cadillac is a long-term investment, and that’s why we’ve expanded our service partner network to 26 locations across Germany, Switzerland, France, and Sweden. Our nine new partners in Germany, across 12 locations ensure you’ll always have expert care for your vehicle whenever you need it. Find your nearest service partner here.

Special Leasing Offers: Drive a Cadillac for Less
We’ve also streamlined the leasing and purchasing process to make driving a Cadillac more accessible than ever. You can now complete the entire transaction online with ease.

Right now, we’re offering a special summer leasing promotion for the LYRIQ. Lease the luxury or sport version for just €973 per month, including maintenance. This offer includes a 48-month term with an €8,000 deposit and up to 10,000 km annually. But act fast—this offer is valid only until September 30. For more details, visit our promotion page.

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Stress-Free Charging and Connectivity Across Europe
Staying connected is extremely important, especially when you are on the road. Our ongoing work with Cubic Telecom ensures seamless connectivity across 30+ markets, so you can drive your Cadillac with confidence. We continue to steadily increase our footprint across additional markets.

Worried about charging on long trips? The Cadillac Charge App has you covered. Available exclusively to Cadillac EV owners, this app connects you to over 780,000 charging stations across Europe, thanks to our collaboration with Deftpower.With seamless payments, detailed usage tracking, and consolidated monthly billing, charging has never been simpler. Download the app any time from >Apple Appstore or >Google PlayStore and enjoy the convenience of charging on the go.

Experience the Cadillac Difference
At Cadillac, our goal is to make your journey exceptional. Whether that’s through our new Cadillac City Experience Centers, flexible leasing options, uninterrupted connectivity or the Cadillac Charge App, we’re enhancing every aspect of owning a Cadillac in Germany. Join us today in discovering what makes Cadillac the ultimate driving experience.



Contact

GM Europe Communications
media.eur@gm.com

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