Cadillac is set to make a bold statement at the Mondial de l’Auto - Paris with the brand’s two standout models, the LYRIQ and OPTIQ. The LYRIQ, a sophisticated electric SUV, demonstrated Cadillac's blend of cutting-edge technology and refined design. Meanwhile, the OPTIQ, a more compact and sporty electric option, showcased the brand's versatility in the growing EV market. Both models showcased Cadillac's future-forward approach to luxury transportation, cementing its position as a leader in the electric vehicle space.

The LYRIQ, Cadillac's flagship electric SUV, has been met with enthusiasm from buyers seeking a premium and sustainable driving experience. With its sleek design, advanced features, and impressive range, the LYRIQ has proven to be a competitive option in the European EV landscape.

Cadillac is offering a special Mondial de l’Auto promotion which runs from October 14^thuntil November 2^nd. Both the Luxury and Sport versions of the LYRIQ are available from 849 EUR per month with an LOA agreement. This offer is for 48-months, 10.000 kms per year with an initial down payment of 8.700 EUR^*.

Following the launch of the LYRIQ, Cadillac is reinforcing its presence with the introduction of the OPTIQ.
It will be Cadillac’s second offering in Europe. As a mid-size luxury SUV in Cadillac’s global EV portfolio, OPTIQ carries forward the bold reimagining of the Cadillac brand in the electric era through youthful styling, fun-to-drive performance, and intuitive technology. It will resonate with a new generation of luxury customers.

Thoughtful styling

OPTIQ’s bold design leverages the Cadillac standard for luxury, while remaining youthful, sporty and innovative. Its expressive detailing, integrated technology, and welcoming interior gives drivers an immersive experience. The design elements of OPTIQ help to distinguish its uniqueness. The V-shape on the front grille signifies the speed and performance of the vehicle – representing OPTIQ’s sporty and youthful silhouette.

It comes in six vibrant exterior colors – such as Argent Silver Metallic, Black Raven, Celestial Metallic, Coastal Blue Metallic, Crystal White Tricoat, Radiant Red Tintcoat and with four interior options –Noir, Sky Cool Grey, Autumn Canyon and Phantom Blue, which customers can mix and match to match their own style. Color palettes illuminated décor, and embellishments add to OPTIQ’s unique interior interpretation of Cadillac luxury.

Energizing interior color themes, illuminated décor and unique embellishments add warmth.
There is a focus on innovative solutions such as Cadillac Collection Fabric, which is woven from yarn made from 100% recycled materials and PaperWood décor, made up of equal parts of tulip wood and recycled newspaper. This coupled with illuminated décor and modern implementations of air vents and speaker grilles feel vibrant, but recognizably Cadillac.

Intuitive technology

OPTIQ offers the tech-savvy driver a suite of advanced technologies and features. Standard advanced radar, camera and ultrasonic sensor technology and standard safety and driver assistance technologies such as adaptive cruise control, Blind Zone Steering Assist, Enhanced Automatic Parking and Forward Collision Alert provides a comprehensive tech package.

OPTIQ packages an integrated experience, including industry-leading Super Cruise driver assistance tech, a 33’ diagonal LED display, and an immersive audio experience with the 19- speaker AKG studio system with Dolby Atmos, which differentiates it in the segment. The sound system consists of custom-tuned speakers and amplifier content that provides an undistorted, nuanced listening experience. Dolby Atmos is a sound format that allows a sound system to render individual sources of sound through separate channels for greater clarity to create an immersive 3D audio experience.

The OPTIQ also has Google Built-In Infotainment which alleviates range anxiety with predictive range, optimize battery and charging destinations.

OPTIQ ARCTIQ

Cadillac is also showcasing the OPTIQ ARCTIQ, a vehicle specially accessorized for the show, which reimagines the future of luxury winter travel. Inspired by the Arctic landscape, the vehicle’s striking white pearl exterior exudes sophistication and resilience. Its sleek lines and dynamic proportions hint at its powerful performance capabilities, while subtle blue accents evoke the icy beauty of the North.

Fun-to-drive performance

With standard dual motor all-wheel drive, OPTIQ delivers a unique and spirited driving experience. GM’s innovative drive system allows us to package enough muscle into a small package to provide a thrilling performance, delivering a sensation of isolated precision making it perfect for European roads.

OPTIQ’s lean proportions and aerodynamics are exceptional, adding to its spirited and agile performance. To support the program’s projected range targets, OPTIQ’s aerodynamic benchmarks were aggressive. OPTIQ is projected to have a “Coefficient of drag” like that of many sedans, even though it is an SUV.

Several innovative solutions, such as a vented rear spoiler, diffusers and other sculptural elements allowed the aero team to achieve aggressive sedan-like aerodynamic efficiency without compromising the striking SUV vehicle design.

^*This blog has been updated with new lease details on October 16