Just days before the peloton rolls out from Lille to open the 2025 Tour de France, Cadillac Europe is proud to announce the renewal and expansion of its partnership with EF Pro Cycling—marking a bold new chapter in Cadillac’s European journey. Fresh off a milestone season that saw Richard Carapaz make history with a stunning solo victory on Stage 17 of the 2024 Tour and capture the prestigious polka dot jersey as King of the Mountains, this expanded collaboration brings even more races, more visibility, and more ambition to the road ahead.
After a high-impact activation last summer that introduced Cadillac’s all-electric LYRIQ to the cycling world, Cadillac is now doubling down with a strategic, two-season commitment alongside EF Education-EasyPost and EF Education-Oatly. The extended partnership through 2026 will bring the LYRIQ and Cadillac branding to nearly 100 races over the course of the partnership—including a presence on the team’s official kit for 2025.