Cadillac and EF Pro Cycling: The Ride Continues

Cadillac and EF Pro Cycling: The Ride Continues

An electrifying second act with more races, more vehicles, and more shared ambition on the road ahead.

2025-07-03


Just days before the peloton rolls out from Lille to open the 2025 Tour de France, Cadillac Europe is proud to announce the renewal and expansion of its partnership with EF Pro Cycling—marking a bold new chapter in Cadillac’s European journey. Fresh off a milestone season that saw Richard Carapaz make history with a stunning solo victory on Stage 17 of the 2024 Tour and capture the prestigious polka dot jersey as King of the Mountains, this expanded collaboration brings even more races, more visibility, and more ambition to the road ahead.

After a high-impact activation last summer that introduced Cadillac’s all-electric LYRIQ to the cycling world, Cadillac is now doubling down with a strategic, two-season commitment alongside EF Education-EasyPost and EF Education-Oatly. The extended partnership through 2026 will bring the LYRIQ and Cadillac branding to nearly 100 races over the course of the partnership—including a presence on the team’s official kit for 2025.

Cycling is the new golf – a cultural movement that blends performance, passion, and lifestyle. It’s the perfect platform to elevate our brand among diverse, forward-thinking audiences. Both our teams share a spirit of ambition, precision, and a bold approach to progress. Whether on two wheels or four, we believe innovation comes from challenging convention – and that’s exactly what this partnership represents, said Jean-Pierre Diernaz, Chief Marketing Officer, GM Europe.

In 2024, Cadillac proved that going fully electric at the world’s hardest bike race—the Tour de France—was possible. It was no small feat, but Cadillac made it look effortless. In 2025 and beyond, we want to set a new standard for what performance, sustainability, and innovation look like in professional sport, said Jonathan Vaughters, Founder and Chief Executive Officer, EF Pro Cycling.

Cadillac and EF Pro Cycling: The Ride Continues

All-Electric Performance, Front and Center

Cadillac’s LYRIQ will once again take center stage as a mobile command center for the team, serving as a zero-emissions support vehicle across some of the world’s most iconic and challenging courses. More than just a car, the LYRIQ plays a critical role in EF Pro Cycling’s strategy—offering a calm, quiet space for race planning, carrying spare bikes and gear, and acting as a lifeline for riders in high-pressure moments.

From steep mountain passes to winding coastal roads, the LYRIQ’s precision, comfort, and endurance will be on full display—proving its capabilities in the toughest real-world conditions.

Cadillac and EF Pro Cycling: The Ride Continues

Beyond the Race: A Lifestyle in Motion

Cadillac’s growing presence in Europe isn’t confined to the road. This partnership will extend to unique moments off the saddle, including exclusive activations at the Cadillac City Store in Paris—where fans can engage with the brand and discover its world in new and unexpected ways. The store will also serve as the official hotspot to celebrate the end of the Tour de France—bringing the energy of the race into the heart of the city for a memorable finish.

Cadillac and EF Pro Cycling: The Ride Continues
Photocredit: @brazodehierro

Shared Spirit, Shared Momentum

Both Cadillac and EF Pro Cycling embody a spirit of reinvention. Whether it’s the instantly recognizable pink jersey or the sharp, unmistakable silhouette of the LYRIQ, this partnership is designed to stand out—and move forward boldly.

Together, they represent a powerful alignment of performance, sustainability, and style—accelerating Cadillac’s mission to redefine luxury for a new generation of drivers across Europe.

Follow the ride:
@cadillaceurope | @efprocycling | @efeducation.oatly | EF Pro Cycling | #CadillacxEF #LYRIQ #EFProCycling

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