The Cadillac LYRIQ finds a home in Paris and shares new leasing price for French customers

Pere Brugal, Chief Commercial Officer, General Motors

2024-05-13


    

 

April was an important month for us. We introduced the Cadillac LYRIQ in France, starting our journey at Cadillac-sur-Garonne, the place that inspired the Cadillac name. With a bold, standout design and GM’s battery platform, the LYRIQ offers a thrilling driving experience, with smooth, instant torque. Its impressive range of 530 km on a full charge is equivalent to a trip from Paris to Lyon.

Putting down roots in France

Currently we are hosting test drives from Hotel Fauchon, Paris until May 26 and from Parly 2 Westfield Mall until October 30, 2024.

Starting May 30, the LYRIQ will have a permanent address in Paris when we open the Cadillac City experience center at 7 Rue Meyerbeer on Place de l'Opéra. Designed by Charles Rohault de Fleury, who also designed the city’s famous opera house, the space has a classical layout that blends utilitarianism with functionalism. A long imposing entryway welcomes guests into a bright conservatory before leading them into the luxurious world of Cadillac – classic yet modern at the same time.  The architect’s vision of bringing together style and function in perfect harmony reflects the Cadillac ethos of blending design and technology to create a superior driving experience.

You can schedule test drives at any of these locations here.

A new lease offer

Ordering the LYRIQ is simple and can be done completely online at cadillaceurope.com. In addition, to being able to purchase their LYRIQ via the website, customers can schedule test drives and customise their vehicle to their specifications. The Cadillac LYRIQ priced at € 81,200 in France now has a new leasing offer with the option to own after completion of the term. Both the Luxury and Sport versions of the LYRIQ are available from €872 per month for 48 months, 10,000 kms per year, with an initial down payment of €15,000. The leasing process is seamlessly integrated into our digital ordering process, so you can get a quote, apply and sign up for a lease through one simple, convenient experience.

Contact

GM Europe Communications
media.eur@gm.com