When the 2024 Tour de France announced it would not be finishing at the Champs-Elysees for the first time in its 121-year history, a tradition was broken. Not without good reason - Paris is gearing up to welcome the world with the start of the Olympics this week.
The Tour finished on Sunday and as riders platooned their way from Monaco to Nice for the last Stage, accompanied by a diverse crowd of enthusiasts cheering on their heroes, it was clear that change is good. This wasn’t the only thing that was different this year.
For the first time in its history, the 2024 Tour de France ushered a new era of electric vehicles (EV) as in-race support cars for the entirety of the “big loop”, including our very own Cadillac LYRIQ. We were thrilled to provide electric-powered support to the EF Pro Cycling team every push of the way.
The Tour is the ultimate test of human potential and endurance and here are some of our key highlights from helping it go electric from start to finish for the first time.